The Problem
Ongoing stigma around menstruation causes fear, embarrassment, shame, and a lack of knowledge in young women.
The Mission
Provide a safe environment for young women approaching puberty to ask questions and receive factual information.
Dove Chocolate is a brand known for its signature silky smooth texture and various products, including chocolate bars, truffles, and flavor-filled pieces.
Stardust is a free cycle tracking app that integrates science, ancient wisdom, and astronomy to help you befriend your body and understand menstruation.
This brand collabs booth is meant to take place at the fifth-grade talk with students about puberty, reproductive, and sexual health. The booth is a safe space for young women to get informed, ask questions, and feel ok about their periods, and help break the stigma before it starts.
Tote Bags
The girls can pick a tote to take their chocolates, informational pamphlets, and other goodies home.
There are four bag options, some of which are more discreet and available in various colors, catering to different girls' prefrences.
Process
To start ideating, I quickly jotted down ideas for the combination of a floral shop and a ceramics studio. Once I had solidified my idea of the terracotta tulip, I did a mind map covering the main goals and ideas. Next, I put together moodboards to establish an aesthetic. From there, the process continued, and the Terracotta Tulip was born!