Dove x Stardust
Brand collabration design
The Problem
Ongoing stigma around menstruation causes fear, embarrassment, shame, and a lack of knowledge in young women.
The Solution
Provide a safe environment for young women approaching puberty to ask questions and receive factual information.
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Dove Chocolate is a brand known for its signature silky smooth texture and various products, including chocolate bars, truffles, and flavor-filled pieces.
Stardust is a free cycle tracking app that integrates science, ancient wisdom, and astronomy to help you befriend your body and understand menstruation.
This brand collabs booth is meant to take place at the fifth-grade talk with students about puberty, reproductive, and sexual health. The booth is a safe space for young women to get informed, ask questions, and help break the stigma before it starts.
Tote Bags
The girls can pick a tote to take their chocolates, informational pamphlets, and other goodies home.
There are four bag options, some of which are more discreet and available in various colors, catering to different girls' prefrences.
Information
Young women are encouraged to take a brochure designed to help them learn more about the menstrual cycle.
For young girls who have access to social media, there is a simplified version of the pamphlet as an Instagram post and story.
Advent Calender
A 30-day advent calendar celebrates every day of the menstrual cycle. This gives the young women something to look forward to, daily reminding them that periods are natural and healthy.
A card inside the box has instructions for starting the calendar, as well as a list of all the chocolate flavors on the other side. Each chocolate is in its own colorful moon box.
